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Orbitz launches microsite geared toward LGBTQ travelers


As people mull traveling in the face of COVID-19, new insights reveal that LGBTQ travelers will be the first back on the road – and they’ll be looking for LGBTQ-friendly places to stay.

According to Community Marketing & Insights, nearly 70% of LGBTQ travelers – who spent a record $218 billion on travel and tourism in 2018 – say they tend to stay at hotels they know are LGBTQ-welcoming.

To that end, Orbitz has launched a new microsite that lists hotels that are hospitable to the LGBTQ community.

The hotels featured on are properties that meet a higher inclusivity standard, and they must meet criteria including staff training on sexual orientations and gender identities or inclusion of LGBTQ-friendly activities and recommendations to guests.

Additionally, the site will include travel guides and advice from diverse travel experts and queer influencers; Orbitz says further enhancements will roll out later this year and into 2021.

“As a brand, we’re rededicating ourselves to making a more inclusive travel experience, and that starts with our travel partners and extends to how we use our data, travel reviews and more to serve up recommendations and advice,” says Orbitz brand director Carey Malloy. “This is another first […]

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