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More Momentum Building on Subscription Services in Travel, Will it Help Post-Pandemic?


More travel executives get their mission-critical industry news from Skift than any other source on the planet.

The pandemic has changed consumer behavior in several ways, helping to fuel scattered experiments with subscription-based travel products. Hotel groups, car rental brands, tour operators, upgrade services, lifestyle membership clubs, and other travel companies are testing whether people are willing to treat travel like a Netflix or HelloFresh account, where temporary, on-demand access is more appealing than paying full prices upfront.

Exhibit A is CitizenM , the Amsterdam-based brand with 21 properties worldwide that debuted this month two subscription plans.

Its “ global passport ” offers travelers the chance to buy a block of nightly stays at any property at a discounted rate of $50 (€50) a night. Stays must last between 7 and 30 consecutive nights, and travelers must apply to be one of the roughly 1,000 participants.

CitizenM’s new corporate subscription offers flexible use of hotel facilities beyond the guest rooms. A business traveler can work in any lobby, reserve a meeting room, or stay for three nights with breakfast at any of the brand’s properties for $600 (€500) a month, or through a discounted annual pass.

The moves by CitizenM bring to mind one […]

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